This was the nugget of wisdom given by journalist David Carr when asked if he had any advice for students. Carr is dead on. If you’re graduating college soon (and you’re not trying to become a doctor, lawyer, or accountant), you need to heed his advice and begin making something. A resume just doesn’t do it anymore. An employer, today, wants to see more than just a BA in Marketing.
When I’m looking for hires, I too want to see that a candidate has taken the initiative and built something, started something, created something. I want to see that he has taken an idea and made it happen, regardless of whether it was successful or not.
Yes, a degree is something, but it’s no longer enough. You have to make stuff.
*I ran across David Carr’s quote in a fantastic book by Austin Kleon called Show Your Work.