The Email Secret

Email marketing is a staple for any startup, but how do you do it effectively? How do you get your emails opened and read? This is an area we’ve spent a lot of time on. It’s actually easy to get your emails read. Do you want to know the secret? 

Here it is: pretend you’re writing a text message

Seriously, it’s that simple. We’ve all become conditioned to read text messages. We like it. We enjoy the quick communication, bite-size info is easy to digest. 

That’s the key. Convey essential info with very few words and use a casual tone. Just like you’re texting. Next time you send an email to your customers, give it a try. My hunch is your open and read rates will rise. 

Below is a typical email, check out my edits using the email secret:

 

Typical email from a company with my edits

Typical email from a company with my edits

An revised email using the email secret

An revised email using the email secret